Healthy eating habits start here
Introducing the first scientifically designed way to develop good tastes
Teach your child to learn to love authentic food flavors
No fruit loading. No stealth veg. Just real, low-processed food, and a rainbow of full-on flavors
Carefully crafted BabyBlocks, delivered directly to you
The quality and care of homemade, the convenience of hand-delivered premade, ready to serve in seconds
Our BabyBlocks, your creations
Endless combinations to match your baby's developing tastes and growing appetite
Healthy eating habits start here
Introducing the first scientifically designed way to develop good tastes
Teach your child to learn to love authentic food flavors
No fruit loading. No stealth veg. Just real, low-processed food, and a rainbow of full-on flavors
Carefully crafted BabyBlocks, delivered directly to you
The quality and care of homemade, the convenience of hand-delivered premade, ready to serve in seconds
Our BabyBlocks, your creations
Endless combinations to match your baby's developing tastes and growing appetite
A child’s first tastes shape food preferences for life
A growing body of medical research proves that lifelong preferences for foods and flavors start forming in the womb, and are set by the age of two – with the most critical period to influence preferences being in a child’s first tastes of solid foods.
A child's first tastes shape food preferences for life
A growing body of medical research proves that lifelong preferences for foods and flavors start forming in the womb, and are set by the age of two – with the most critical period to influence preferences being in a child’s first tastes of solid foods.
Premade with purpose
When first tastes carry this much weight, we believe we need a better first foods solution than fruit-sugar-loaded, highly-processed pouches or endless hours in our kitchens. One that arms us with the right tools, and the right support, to make it easier to teach our children what foods to love for life.
Premade with purpose
When first tastes carry this much weight, we believe we need a better first foods solution than fruit-sugar-loaded, highly-processed pouches or endless hours in our kitchens. One that arms us with the right tools, and the right support, to make it easier to teach our children what foods to love for life.
How it works
Take the quiz
Answer a few qs and our experts will personalize a development plan for your baby.
Pick the plan
Plans starting from just $35 per week (no commitments and cancel anytime).
Delivered for free
We’ll cook your foods, freeze-lock in freshness and deliver to you.
Ready to serve
Real, taste-shaping meals, ready to serve in seconds.
We’ve studied the science behind developing good tastes
Our personalized feeding programs are based on the latest medical science and clinically-proven methods for developing a child’s palate – at each stage offering your child the essential nutrition, tastes and textures that will help them fall in love with a wide variety of healthy foods, and avoid picky eating. As your child develops, we’ll help you understand the science behind developing good tastes, track your child’s progress, and support you in overcoming any hiccups along the way.
What people are saying
“I want to say an enormous thank you for making this chapter so easy for me and for such a delicious, wholesome and well-researched intro to food for Claire. We both thoroughly enjoyed your recipes, and I loved how confident I felt in introducing new flavors to Claire (even when I felt short on time and creativity myself) having Pure Palate on hand.”
– Brittany
"I have been unable to recommend a natural and wholesome first foods product that didn't involve hours in the kitchen, until being introduced to Pure Palate"
– Megan Schwartz, Registered Pediatric Dietitian
“My baby has loved the foods we picked up last night. He ate all of his zucchini at daycare today and then loved the beef tagine so much he actually licked his high chair tray! ”
– Marlo