palate development.
our singular focus.
for the most impressionable appetites.
palate development.
our singular focus.
for the most impressionable appetites.
palate development.
our singular focus.
for the most impressionable appetites.
Our Mission
Our mission is to shape the tastes and health of the next generation, by making it easier to teach our children to love healthy foods and flavors, from the very start of life.
Developing tastes, for a good life.
Our Team
Founded for parents, by parents, our team of health, tech, and food experts was drawn together around the determination of our founder and a set of science-backed beliefs about how the right food, and the right support, can make it easier for all of us to set our children up for a healthier future.
Courtney – Founder, CEO, and mother of the first taste
testers Alexandra and Benjamin
Matt – CTO
Courtney – Founder, CEO, and mother of the first taste
testers Alexandra and Benjamin
Eric – COO
We believe that real and unrefined foods, bursting with authentic flavors and stimulating all of our
senses, can inspire a good food love that will last for life.
#firsttastesmatter
We believe that real and unrefined foods, bursting with authentic flavors and stimulating all of our senses, can inspire a good food love that will last for life.
#firsttastesmatter
We believe that inspiring this love
is not an endeavor to be tackled alone…
or without a sense of humor.
Together we’ll learn, laugh, and
#tryagaintomorrow
We believe that inspiring this love is not an endeavor to be tackled alone… or without a sense of humor.
Together we’ll learn, laugh, and
#tryagaintomorrow
We believe that good need not
come at the cost of easy…
but that easy must never come at
the cost of health.
We believe that good need not come at the cost of easy… but that easy must never come at the cost of health.
Variety x Repetition = Familiarity & Acceptance
Our personalized meal plans are rooted in the latest understanding of palate development methods from medical and behavioral sciences – each taste carefully planned to make it easier to develop your child’s palate and set lifelong preferences for healthy foods and flavors.
Variety x Repetition = Familiarity & Acceptance
Our personalized meal plans are rooted in the latest understanding of palate development methods from medical and behavioral sciences – each taste carefully planned to make it easier to develop your child’s palate and set lifelong preferences for healthy foods and flavors.
Meet our Advisors
Krista Brewster, MS, RDN, LD
Pediatric Nutrition specialist and founder of
Simply Well Nutrition – simplywellnutrition.com
Catherine Kruppa, MS, RD, CSSD, LD
Melissa Hawthorne MS, RD, LD, CDE
Advice for Eating – adviceforeating.com
Dr. Alexander N. Injac, MD, FAAP
Practicing Houston-area Pediatrician
Emily Ferrara, Chef,
Flavor Alchemist and Founder of Orange Artichoke Kitchen
Why Frozen?
Better food – freezing locks in freshness for months, eliminating the need for the high-heat production methods of conventional baby foods that destroy the nutrients, textures, aromas, and flavors that freezing preserves.
Better for baby – better food quality and flavor means easier acceptance of new foods – fast-tracking your baby’s progress toward healthy eating habits and making things easier on you.
Better for planet – with 40% of fresh food ending up in landfills, we see frozen as a critical tool in the fight against food waste.
Why Frozen?
Better food – freezing locks in freshness for months, eliminating the need for the high-heat production methods of conventional baby foods that destroy the nutrients, textures, aromas, and flavors that freezing preserves.
Better for baby – better food quality and flavor means easier acceptance of new foods – fast-tracking your baby’s progress toward healthy eating habits and making things easier on you.
Better for planet – with 40% of fresh food ending up in landfills, we see frozen as a critical tool in the fight against food waste.
Why Frozen?
Better food – freezing locks in freshness for months, eliminating the need for the high-heat production methods of conventional baby foods that destroy the nutrients, textures, aromas, and flavors that freezing preserves.
Better for baby – better food quality and flavor means easier acceptance of new foods – fast-tracking your baby’s progress toward healthy eating habits and making things easier on you.
Better for planet – with 40% of fresh food ending up in landfills, we see frozen as a critical tool in the fight against food waste.
Our fresh-to-frozen process
We carefully craft small batches of our BabyBlocks™, hand-blend and freeze just as many mothers do at home, but in our commercial kitchen – keeping our foods as fresh and flavorful as the day they were made, for months to come.
Ready to defrost and serve in less than 30 seconds (in a proper bowl, or thermos for on-the-go), you can stock up, take a breath, and relax in the knowledge that a delicious, real meal for your little one is only ever a moment away.
#fullfreezerfreedom
Our fresh-to-frozen process
We carefully craft small batches of our BabyBlocks™, hand-blend and freeze just as many mothers do at home, but in our commercial kitchen – keeping our foods as fresh and flavorful as the day they were made, for months to come.
Ready to defrost and serve in less than 30 seconds (in a proper bowl, or thermos for on-the-go), you can stock up, take a breath, and relax in the knowledge that a delicious, real meal for your little one is only ever a moment away.
#fullfreezerfreedom
Our fresh-to-frozen process
We carefully craft small batches of our BabyBlocks™, hand-blend and freeze just as many mothers do at home, but in our commercial kitchen – keeping our foods as fresh and flavorful as the day they were made, for months to come.
Ready to defrost and serve in less than 30 seconds (in a proper bowl, or thermos for on-the-go), you can stock up, take a breath, and relax in the knowledge that a delicious, real meal for your little one is only ever a moment away.
#fullfreezerfreedom